Last May 4th, Chile’s Industrial Property Tribunal decided to grant registration of the trademark “NOI PUMA LODGE”, despite opposition presented by PUMA S.A., confirming the ruling handed down by the National Institute of Industrial Property (INAPI) to grant the registration of the trademark in classes 35 and 43, based on the arguments presented by Covarrubias & Cía.

On the matter, both INAPI and the Tribunal of Industrial Property coincided that the services that were intended to be protected, associated to hotel services that NOI HOTELS S.A. provides at its Hotel Puma Lodge –located in the commune of Machalí-, were distinct enough from the ones commercialized and protected by PUMA.